Advertising Campaign for Battle League. To increase brand awareness and athlete recruitment.

Client

Battle league is the fastest growing basketball league in Edmonton that focusses on bringing a fresh brand of competitiveness in basketball with full media coverage and storylines from across the league.

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Requirement

Battle League wanted a marketing campaign to help increase brand awareness, to encourage more athletes to enrol for the league and increase ticket sales by attracting more basketball fans to attend games.

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Solution

The main solution we came up with, was to create a commercial that is geared towards a target audience of 18-35 year olds and is interesting and compelling enough to watch before hitting the skip ad button. To go along with the high energy and crescendo build up of the sports commercial, we decided to add in a narrative piece that highlights the city's underdog status in the sport of basketball. We aimed to create a campaign that pays homage to the city's unknown talent and spaces that enhance athlete performances gearing up to the second season of the Battle League.

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